Luxury affordable homes – Mid income home buyers’ choice

Last few years have been tough for Indian real estate market. RERA and GST took a huge toll on the real estate market of India from 2018 onwards and it took a couple of years for developers and buyers to understand the implications and reorganise themselves. The tension in this market was palpable after the liquidation of the Non-banking Financial Companies. The NBFCs had been the main stay of growth in Indian real estate sector for last many years, as they helped bridge the cash flow gaps between the customers and real estate developers. This resulted in customers looking out for houses that can offer modern lifestyle but are available at an affordable price. This gave birth to a new phenomena in Indian housing sector – Luxury affordable homes.

Luxury affordable homes have been a paradigm shift in Indian housing market. While earlier, one had to choose between a house with all modern amenities at a steep price, or a home deprived of any amenity and located in a poor location available at a discounted price. Hitting a middle ground between cheap housing and international amenities, luxury affordable homes are meeting the expectations of new age consumers without charging a premium. It also brings a great hope for mid-income buyers. These are the buyers who could not afford a luxury home with all amenities and wanted a balance between price and facilities offered in a decent location. These customers are well travelled and expected the world standards to be followed in construction as well as surroundings and finishing of their homes. This new segment has met the expectations of these mid income families and customers have supported such projects with enthusiasm. The design and planning elements like infrastructure, amenities, nearby convenience and availability of transport have become important considerations for a contented life and affordable luxury homes have met the requirement of customers well.

Let’s understand some of the attributes of these houses. These housing projects are generally a part of large housing complexes and economies of scale allows builders to offer houses with modern specifications at a price that is steep. Development teams also spend considerable time in choosing a location for such projects which are in a well connected area but has not seen land prices appreciating absurdly over last few years. Typically such projects will have excellent surroundings and good infrastructure development inside. They have landscaped gardens and other essential amenities like swimming pool and  gym. However, these are not ostentatious and are more functional, catering to higher number of residents, with ease and with lower cost of maintenance. Another hallmark of such projects is the detailed planning and use of latest construction technologies to bring down the time and cost required to build these projects ground up.

Innovation in architectural design, space management, sustainable solutions and much more are now essentials for any new development compared to how it was earlier. Consumers are attracted with the offers of affordable yet modern looking housing options. Newer methods of construction and architectural designs are making maximum possible use of sustainable development, to which a big value is attached by today’s discerning customers. The provision of solar power, rain water harvesting etc. make these projects much sought after. The mid income customer finds this as a great proposition as he can get what he wanted at a price which he can afford.